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Introducing the Ad to Action Awards: Enter Today!
When I meet with local advertisers to ask what they’re looking for next from our industry, the answers are always resoundingly similar: new tools that engage consumers that are smarter, richer and are...
View ArticleLSA’s Inaugural “Think Tank” Event in NYC Brings Together Industry Leaders
Earlier this month, the Local Search Association held our first-ever “Think Tank” event in New York City. The gathering, which was the first in what will be an ongoing series in major U.S. media...
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Top 5 Local Ad Stats of the Week: Online Video
This week we focus on the growing online video advertising space and its impact on consumers. As more and more consumers shift from watching live TV to streaming online video, there is a tremendous...
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Defining Local: Last Mile Advertising
After interviewing executives from a range of advertising agencies, platforms and experts including R/GA, Sears, Twitter, Microsoft, YP, Groupon, Mashable and the IAB , we found that there is still a...
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Top 5 Local Ad Stats of the Week: Automation
Selling new digital marketing solutions to SMBs has proven difficult for a variety of reasons – many of which boil down to price. Many SMBs have limited advertising budgets, which are hard for local...
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Automation is Transforming Local Advertising for the Better
These days, many SMB owners struggle with building an effective presence for their business across the growing number of local media platforms. There’s no question that local advertising providers are...
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SMBs Are Driving Internet Ad Revenues to Historic Levels
From consuming content, to finding information, consumers now spend most of their media time engaged with digital media. The influence the Internet has had on consumer buying decisions seems to have...
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IAB Pushing Omni-Channel in New Industry Guide to ‘Local’
Last week, the IAB published a report on the “local” space that seeks to be the “definitive industry guide for anyone who wants to learn about using digital to advertise to local audiences.” The...
View ArticleTo Standardize Location MRC Releases New Data Guidelines
This week the Media Rating Council (MRC) released a 45-page “Location-Based Advertising Measurement Guidelines” document that seeks to offer best practices for the use of location data by developers,...
View ArticleData: Paid Search Accounted for 47% of Mobile Ad Spend in 2016
Two years ago mobile search surpassed query volume on the desktop and new 2016 data found that mobile now captures almost 7 in 10 digital media minutes. Mobile usage continues to transform consumer...
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